Sales of supermarket own brands are higher than they have ever been. For the first time, more than half of what we put in our trolleys is own label. But is supermarket own brand special enough for Christmas?

In this revealing new programme Denise Van Outen uncovers the truth about own label, looking at everything from festive foods and fizz, to gifts and make-up. From Aldi and Lidl through to Sainsbury’s and Waitrose, from mince pies and cheese to champagne and Prosecco, Denise explores the secrets behind supermarket products.

As we all look to indulge at Christmas but keep our spending low, Denise reveals the most essential secret of all: which big brands secretly make the cheaper own label version.

Important investigative consumer journalism from Denise Van Often... Fun and enjoyable.

Sunday Times

An eye-opening Channel 4 consumer show

The Mirror

Cracking... We get an answer to a question we've all wondered: which big brands secretly make their own budget versions?

Daily Mail

This could be just the reassurance you need to save rather than splash out on your Christmas shopping

Mail on Sunday

Denise Van Outen returns to dish the dirt on everything there is to know about supermarkets' own-label festive food, from tasty mince pies to specially selected cheeses and bubbly. There's plenty of handy tips here to help keep your Christmas dinner delicious and affordable.

The Sun

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