GREGGS v McDONALDS - THE FAST FEUD

Forget Burger King. McDonald’s biggest rival in Britain is Greggs. The bakery chain has risen from its humble North East roots to become Britain’s biggest fast-food retailer, expanding so fast it will soon have twice as many outlets as McDs 

 Last year Gregg’s overtook McDonalds as the UK’s first choice for breakfast. The two chains are battling it out at lunchtime with Meal Deals, and Greggs is now taking on McDs aggressively at dinner, launching its very own burger.

Dani Dyer explores this extraordinary fast food fight, and examines how Gregg’s subversive marketing has blinded us to its huge growth. Despite the cost of living crisis, she finds we are spending more on convenience food than ever, with the market now with a staggering £8.3bn.

Greggs has stolen the crown. How is McDonald’s fighting back?