THE SECRETS OF TIKTOK SHOP

In the four years since it launched in the UK, TikTok Shop has exploded, with 23m customers and 200,000 sellers. Now it is taking on Amazon to become the world’s biggest shopping platform. Social media influencer Mariam Musa wants to understand why she has become so addicted to buying on TikTok. From beauty brands to toilet roll, Mariam uncovers the secrets of how the app is reshaping online shopping. She looks at how brands offer such low prices, and whether we should trust all the discounts we are promised. And she reveals the staggering sums some influencers and brand owners are making from selling on the platform.

The Secrets of TikTok Shop - UNTOLD is available to stream on Channel 4 and YouTube here